Microsoft CRM leader in de CRM markt volgens Gartner en Forrester

Microsoft CRM leader in de CRM markt volgens Gartner en Forrester

Het Gartner rapport maakt een analyse van de CRM markt aan de hand van een Magic Quadrant. Spelers in de markt kunnen door een combinatie van aspecten worden ingedeeld in het kwadrant. Belangrijke aspecten hierbij zijn onder andere de functionaliteiten van het CRM pakket, klantreferenties en aansluiting op bedrijfsprocessen.

Het Forrester rapport heeft CRM software aanbieders vergeleken op basis van circa 500 criteria. Deze criteria kunnen betrekking hebben op de huidige productaanbieding of op de bedrijfsstrategie van de CRM aanbieder. De integratie met Office van Microsoft CRM biedt gebruiksvriendelijkheid, lagere trainingsvereisten en hoge gebruikersacceptatie en zorgt voor het leiderschap in de Forrester Wave.

"Microsoft Dynamics CRM is one of the newer products included in our evaluation, but the vendor has made impressive progress building out its solution, which emerged as a Leader for the first time in a Forrester Wave. Microsoft has won more than 7,500 customers since its introduction in late 2003, surpassing much of its competition on this metric. The vendor provides all-around core CRM capabilities in an intuitive, Outlook-style UI and leverages other Microsoft technologies like SharePoint and SQL Server Analysis Services to deliver more advanced capabilities. With many midmarket firms taking a Microsoft-first, .NET-centric approach to applications, Microsoft finds itself on a high percentage of CRM shortlists based on brand alone."

"Microsoft has shotgunned from a middle-of-the-pack offering in Forrester’s 2005 midmarket SFA evaluation to a market leader in the 2007 CRM suites evaluation. In addition to leveraging the strong Microsoft brand name, Dynamics CRM also excels at leveraging a range of Microsoft products to enhance CRM capabilities. Dynamics CRM’s UI is modeled after Microsoft’s popular Outlook email client, meaning a familiar user experience, shorter training time, and higher adoption rates. Dynamics CRM also leverages Microsoft tools like SharePoint and SQL Server Analysis Services to deliver additional value."

The Forrester Wave™: Midmarket CRM Suites, Q1 2007 by Liz Herbert